If you are lucky enough to find yourself on the Peruvian coast any time soon, you'll discover a windswept terrain baked in sunlight, not unlike the face of the moon. Turn onto a lone highway dotted with colorful ceviche stands, and the quiet landscape drops off into a pristine ocean. It is unspoiled, with endless curling waves.
This is the inspiration for Olasul. It's where man meets the ocean. It's where the story starts.
With the landscape as our muse and the culture as our motivation, Olasul products are built to last. Everything is engineered to our highest standards and produced in Peru with both local and European fabrics. We're serious about creating durable, high-quality board shorts. Surfers ourselves, we don't want our products to be so precious that you can't move, surf, swim and generally live in them.
Go ahead, jump in.
We like to think of Olasul as surfwear with a story.
The synthesis of Ola, meaning "wave," and Azul, as in "blue," we hope the name will transport you to the inspiration-point of the brand, the Peruvian coast. Surfing is deeply ingrained into the culture here. It's a place where inhabitants of the Viru Valley rode waves during Pre-Colombian times, about 3000 BCE. Modern surfing has been a part of the landscape since the 1930s, when the first wooden surfboard was brought over from Hawaii. Today, the ritual continues with surfing enjoyed by Peruvians from all walks of life.
Olasul is the invention of Lorenz Korder Fort. Born in San Francisco, raised in Peru, and educated on the East Coast, Lorenz now divides his time between Lima and New York City. With a background in branding for luxury goods, Lorenz took the leap and started Olasul from a desire to pave his own path and create something that would maintain his connection with his home country. With a lifelong love of the ocean, he was always in search of the perfect-fitting suit.
Each item in the Olasul collection is inspired by the unique experiences offered by the Peruvian coast. From the selva-pattern shorts, created from snapshots taken in the Amazon rainforest, to the ceviche colorway, named after a favorite after-surf snack, Olasul is woven from the stories of the shore. Produced in Lorenz's home country with fair-labor practices, local textiles, and an incredibly soft Peruvian pima cotton, Olasul is something that feels as good to wear as it does to create.